Behind the Scenes: Theo Grace Valentine’s Shoot
Theo Grace’s Valentine’s shoot was a busy, feel-good day with lots of romantic energy and plenty going on behind the scenes. We focused on capturing those natural, in-between moments that really show the personality of the shoot.
Updated January 29, 2026
Valentine’s shoots are always a bit of a whirlwind, romantic visuals, great energy, and a lot happening behind the camera. Theo Grace’s latest shoot was no different, and from a social perspective, it was all about capturing the moments between the moments.
Shooting is always a highlight. There’s a calm, natural flow on set which makes it easy to capture content that feels real, not overly posed. While the main shoot was happening, we were also filming BTS clips, jewelry try-ons and quick TikToks wherever we could squeeze them in.
That’s the reality of shoots now, it’s not just about getting the campaign images, it’s about building a bank of content that works across TikTok, Reels and Stories. Some of the best-performing clips come from quick iPhone videos, trending sounds and those off-the-cuff moments that feel spontaneous.
TikTok played a big part in this shoot. Think stacking shots, soft Valentine’s sounds, and casual “on set with us” vibes. Nothing overproduced, just real, wearable jewellery and a glimpse into how the campaign came together.
Behind-the-scenes content brings the brand to life. It makes the shoot feel accessible, human and shareable, and that’s exactly what audiences connect with.
Simple, romantic, and very Theo Grace.
Follow us to see the content at @theograceofficial
